About us
Our Story
From dial-up to AI three decades of learning how brands really grow.
We built our first websites in the dial-up era, and came through the age of big-budget advertising. Along the way, we learned what actually makes brands grow, and what was just expensive.
Today we pair that experience with AI to work smarter and leaner: senior craft, honest budgets, and none of the old agency overhead.
Our Approach
Design that’s easy to use and built to perform.
We start from your real users and your actual goals. Then design websites and brand systems around them, not around trends. So the work doesn’t just look good; it moves the business forward. Choose how we work. Take a single project, studio hours, or a monthly partnership that scales as you grow.
Strong Team
A small, senior team with decades across brand, web, motion, and content. You deal with the people doing the work – faster, sharper, and personal from start to finish.
Magdalena Wilicka
Founder & CEO
With 20 years in branding, multimedia production and digital design, I lead creative projects from strategy and concept through to execution. My background combines hands-on design with creative leadership, project management and a strong read on business – so ideas don’t just look good, they hold up commercially.
Over the years I’ve worked with global brands including Samsung, Disney, Procter & Gamble and Jerónimo Martins, as well as a wide range of international and local businesses.
As founder of Creative Lab, I help brands turn complex ideas into clear, distinctive and engaging experiences – connecting strategy, creative direction, design and technology to sharpen positioning, tell a stronger story and build real business value.
Anna Wydro
Head of Animation
Anna leads animation and multimedia production at Creative Lab, bringing 15+ years across creative production, animation, branding and digital design. Her work blends visual storytelling with a strong technical craft – set design, sculpting, animation and the production of complex photo and multimedia projects in professional studio environments.
Since starting in advertising in 2011, she has worked with global brands including Disney, Nickelodeon and Procter & Gamble, as well as UK organisations across the medical and social sectors, including SEEP, St Bartholomew’s Hospital and a range of NGOs. Sustainability runs through how she approaches production.
Damian Sochacki
Web Developer
With a background across front-end development, web design and SEO, Damian builds websites that help small and medium businesses get found and win customers. He turns each client’s goals into a fast, secure, SEO-ready site that ranks in Google, looks sharp and converts visitors into enquiries – and stays on hand to support it long after launch.
Over the years he has built, and grown sites among many for: Youth Business International, focusing on the details that make a site perform: speed, structure and search visibility, turning each website into a reliable source of new work.
How We Can
Help You
Design-led brand building, end-to-end: strategy, identity, websites, motion
and content that works together. Whether it’s one project or an ongoing partnership, you get a clear brief and a fixed scope.
Strategy meets craft, built to grow.
We join strong strategy to sharp design, so your visual identity and everything built on it – website, social, motion, campaigns. Remains consistent and on-message as you scale. One team, one clear direction, from the brief to the last export.
We Create Products
Marketing
Selected Works
Discover how our tailored brand strategy, motion graphics, and web design
empower founders to scale their businesses.
Ready to Grow Your Business?
Every brand starts with a conversation. Book a quick call and let’s figure out what your business needs to stand out.